Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising campaigns
Maintaining social media presence of the company across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Design, build and maintain the company social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Analyze and valuate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Brainstorm new and creative growth strategies
Desired Candidate Profile
Bachelor or Master degree in marketing or a related field with proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
The client is top D2C Brand founded in 2018 with offices in 3 major cities in India. An innovative technology company that makes smart products and gadgets for personal use and make human life easy, simple and safe.
Job Features
Salary | 7-9 Lacs |
Technology | Digital Marketing, SEO, SMO, Google Analytics, Keywords search and Management, Advertising Campaigns |
Experience | 4-7 Yrs |
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