Manager – Digital Marketing – South Delhi

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising campaigns

Maintaining social media presence of the company across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Design, build and maintain the company social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Analyze and valuate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Brainstorm new and creative growth strategies

Desired Candidate Profile

Bachelor or Master degree in marketing or a related field with proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns​

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking 

Up-to-date with the latest trends and best practices in online marketing and measurement

The client is top D2C Brand founded in 2018 with offices in 3 major cities in India. An innovative technology company that makes smart products and gadgets for personal use and make human life easy, simple and safe.