Digital Marketing Manager – Delhi

Roles and Responsibilities

• Planning, development, and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
•  Leading ongoing management of digital touchpoints, including the home page and top-level sections, social networking landing pages, and mobile.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
•  In-depth knowledge of SEO and AdWords programs.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data.
•  Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Knowledge of on-page & off-page website site analysis.
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
• Knowledge in HTML.
• Increase Traffic & Visibility, search engine result page (SERP) tracking, Creating HTML & XML Sitemap, Social Media Optimization (SMO).
• Assuring proper implementation of different digital marketing tools and techniques such as SEO and PPC (pay per click) advertisement
• Experience in social media platforms like Facebook, Twitter, Instagram, Youtube Channel, and LinkedIn.
• Planning, development, and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
•  In-depth knowledge of SEO and AdWords programs.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data.
• Increase Traffic & Visibility, search engine result page (SERP) tracking, Creating HTML & XML Sitemap, Social Media Optimization (SMO).
• Assuring proper implementation of different digital marketing tools and techniques such as SEO and PPC (pay per click) advertisement.

Qualification and Experience

Bachelor or Master degree in marketing or a related field with proven working experience of 1-5 yrs in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media optimization

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

The client is an Edtech company with multiple offices in India and head office at Delhi(ITO Metro Station)