Digital Marketing Expert – Gurgaon – WFO

For an IT client in Gurgaon

.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, & social media

· Initiate effective online marketing campaigns, evaluate the needs of the consumer market.

· Identify and acquire knowledge about consumer trends, insights, demands and competitors trends.

· Meeting up clients & giving presentation/demo about the products based on appointments and online

· Responsible for developing strategies to market a company’s product online

· Planning and directing marketing campaigns and allocate investments

· Creating, maintaining & updating customer database

· Manage an organization’s website and maintain it, keeping best practices in mind

· Optimize content for the website and social media platforms

· Work with various content formats such as blogs, videos, audio podcasts, advertisements etc.

· Track the website traffic flow and brainstorm new and creative growth strategies

· Implement and analyze performance metrics

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI

and KPIs)

· Preparing of correspondences, mail, reports & presentations.

· Plan, execute, and measure experiments and conversion tests.

· Collaborate with internal teams to create landing pages and optimize user experience

· Contributes to the team effort by accomplishing related results/set goals as required.

· Managing marketing material for example, brochures, leaflets, posters, website content and others.

· Organizing & attending events such as conferences, seminars & exhibitions.

Field job – involve lots of traveling

5 Days working

Qualification and Experience

.A Bachelor or a Master degree with 2-4 year of experience in digital marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media

and/or display advertising campaigns

· Experience in optimizing landing pages and user funnels

· Working knowledge of website analytics tools, HTML, CSS, and JavaScript development

· Excellent written and verbal communications.

· Strong analytical skills and data-driven thinking

· Brilliant Communication & presentation skills

· Field job – involve lots of traveling

· Proficient MS office skills (specially MS Word, PowerPoint & Excel, Google Analytics, designing tools)

· Good negotiating and interpersonal skills

· Exposure to brand domain, marketing of services and solutions in a relevant industry domain

· High attention to the details

· Ability to learn quickly on the job