Posted 4 months ago

Serving in your frame

  • Research the content topic and consumer trends before creating any form of content
  •  Develop content strategies and create a content calendar
  • Will be responsible to craft different types of content e.g., Website information, blogs, Case studies, press releases, whitepapers, social media posts, presentations, testimonials, ad campaigns, event collaterals, branding material, etc.  
  • Managing and updating the content repository for the company
  • Crafting the internal branding collaterals/ communications while working closely with the HR manager.
  • Ensuring that SEO aspects like the use of appropriate keywords (top/potential to rank) are considered discussed with the digital marketing specialist.
  • Proofreading and editing content before it is approved for publishing.
  • Managing content calendars and ensuring that the content remains consistent across all platforms.
  • Coordinating with the marketing, sales, product, and design teams to ensure the timely delivery of assignments.
  • Tracking consumer and content analytics and generating reports and presentations.
  • Keeping up to date with content trends, consumer preferences, and advancements in the loyalty segment
  • Creating content on a daily basis to fuel the brand’s presence online

Qualification and Experience

  • Bachelor’s degree in literature, journalism, marketing, communications, or similar.
  • 3-7 years’ experience in content writing for a technology company
  • Prior experience in writing content for online and offline channels for the B2B segment
  • Good understanding of technology
  • A keen eye for detail and be highly creative.
  • Ability to articulate content in a crisp and precise manner
  • A portfolio of published work.
  • Familiarity with content management systems such as WordPress etc.
  • Good knowledge of various content platforms such as social media, blogs, print media.
  • Strong understanding of content practices such as SEO, SMO, and PPC.
  • Excellent written and verbal communication skills.
  • The ability to keep abreast of content and consumer trends and advancements in technology.

The company is a product based IT company based in Pune, currently observing WFH but would be WFO once the pandemic situation is normal

Job Features

Salary12-15 Lacs
TechnologyContent creation, Website information, blogs, Case studies, press releases, whitepapers, social media posts, presentations, testimonials, ad campaigns, event collaterals, branding material,
Experience3-7 Yrs

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